Cheeky where you want it. Comfy where you need it.
JAXIE started with a very reasonable wish list. Panties that sit beautifully on your bum, feel comfortable around your waist and come in prints with a little personality.
A cheeky shape. Soft, high-quality fabric. A waistband we weren’t constantly pulling back up.
Apparently, that was asking a lot.
Especially in bigger sizes, everyday options felt plain, while prettier pairs often asked us to compromise on comfort. We wanted cherries. Daisies. Tartan. A little “oh, these are cute” before the day had even started.
So we decided our underwear drawer needed an attitude adjustment.
JAXIE began with plus-size bodies in mind. We’re bringing that same playful approach to smaller bodies too. Your size shouldn’t decide how much personality your panties are allowed to have.
We’re building JAXIE around sexy comfort for everyday life. Doing the washing, watering the garden or doing absolutely nothing. Ordinary plans. Very cheeky intentions.
Because feeling a little sexy can be entirely for you. Even if the only thing coming off tonight is your makeup.
Wear the cherries. Show a little cheek. Let the washing wait.
JAXIE. Pretty cheeky.