JAXIE Pretty Cheeky. Boring panties can kiss our cheeks. Shop the First Drop. Shop the First Drop

Panties with personality.

Boring panties can kiss our cheeks.

Cute prints. A little attitude. Your drawer's new crush.

A little preview of what's coming to your drawers.

Sexy comfort. Zero boring.

  • Cheeky bum. Comfy waist.

    Read moreRead less

    A cheeky cut. A waistband designed to sit comfortably around your waist. Less fuss. More cheek.

  • Softness with attitude.

    Read moreRead less

    Soft, high-quality fabric with a 100% cotton gusset. Because everyday comfort deserves a little personality. And boring panties? Not invited.

  • Your size. Your kind of cheek.

    Read moreRead less

    Started with plus-size bodies in mind. Smaller bodies get in on the fun too.

Life, with a little cheek.

Same day. More mischief.

Coffee to make. Plants to water. Trouble to cause. Who says everyday panties have to behave?

Photo view for Cheekmate
Buy · R 189.00

Cheekmate

Serving looks before breakfast.

Build your bundle Mix & match 2–4 pairs · From R349

Your picks. Your rules.

Make it yours.

Mix your favourite prints. Choose the size for each pair. Yes, you can double up.

Preorder only · South Africa delivery

How many pairs?
Pair 1
Pair 2

2 pairs · R349

Save R29 compared with buying separately.

Select each print and size.

Check the size guide · Preorder details

Unapologetically JAXIE

Size doesn't matter

Cheeky where you want it. Comfy where you need it.

JAXIE started with a very reasonable wish list. Panties that sit beautifully on your bum, feel comfortable around your waist and come in prints with a little personality.

Read our story

Cheeky where you want it. Comfy where you need it.

JAXIE started with a very reasonable wish list. Panties that sit beautifully on your bum, feel comfortable around your waist and come in prints with a little personality.

Playful prints. A soft, comfortable front. A flattering cheeky back. Started with plus-size bodies in mind, with every size invited to the party.

Read our story

Good things come in cute panties.

Get in our drawers.

Fresh print drops. First peeks. A little cheek in your inbox. Join the list for new JAXIE releases.

First dibs, your way.

Your drawer. Your rules.

Tell us your size and the prints you'd make room for. A little cheek, made for you.

Check the size guide ↗
Which prints have your name on them?

Pick one or more. Playing favourites is encouraged.

Just your wish list. No order or payment. Sizes are temporary until real fit testing is complete.

We'll use your details and favourites for JAXIE launch updates. You can unsubscribe at any time.